Yeh Ishq is a romantic Pakistani drama that follows the love story of Maaz and Mishkaat. Mishkaat is a lively young woman who falls deeply in love with Maaz and promises to become his bride. Maaz shares her feelings and is determined to spend the rest of his life with her. As the stubborn son of a supportive family, Maaz is used to getting what he wants, but their love faces challenges that test their relationship and family bonds.