The Reasons Why Many New Pakistani Dramas Fail to Engage Creators and Audiences in 2025
Pakistani dramas, some years ago, once held fans hostage. Humsafar and other iconic dramas raised the bar. Today, with many new dramas failing to pique viewer interest, new viewers have noticed the same patterns, implausible struggles in plots, and wasted on-screen talent. The dramas fail to capture their attention.
Star Casts, Weak Scripts
Platforms critique recent Hum TV dramas. They name Masoom, Shireen Farhad, Agar Tum Saath Ho, and ARY’s Biryani—all heavy with star power but light on hype.
These shows didn’t have strong scripts and couldn’t find the spotlight. Deewar-e-Shab began strong but lost its way. Its characters weren’t ‘real,’ it didn’t blend the story threads, and the ending felt forced.
Viewers Want Originality, Not Duplicates
Fans express their exasperation over clichés in lots of forums. One user called for originality: “They keep on repeating the copy-paste dramas, the same saas-bahu bullshit, love triangles…”
A number of others complain that a lot of dramas still revolve around marriage, divorce, or ‘traditionally’ hard problems.
Just a little while ago one user pointed out the lack of creative genres: “They only define ‘unique’ by taboo subjects… no fantasy, crime, or kids’ stories.”
Another user pointed out the industry has stagnated: “They only ever target home audiences, ignore youth, and keep repeating the formula!”
The audience thinks these dramas look flat and lack visual inspiration. One fan compared them to Western shows: “Pakistani dramas lack color grade and cinematography. They look bland.” Critics highlight cringeworthy performances, too. Akhara and Khumar drew backlash over over-the-top acting.
Failed Story Endings and Mishandled Themes
Even strong dramas can falter at the finish line. Ishq Murshid frustrated fans with a confusing climax, poorly developed character arcs, and rushed ceremonies. Mein was disappointed with unhappy resolutions and the imbalance between the main leads. Tere Bin mishandled a sensitive storyline, prompting mixed reactions.
Humraaz launched with a lot of hype but failed to sustain attention over its run. The first nine episodes received severe backlash with a mixed viewership. Viewers called out bad logic and bad police procedure. Critics called it repetitive, an idea that they ran with in the opening credits.
A Few Bright Spots Provide Hope
Some dramas stand out despite the slump. Judwaa—starring Aina Asif and Sabreen Hisbani—became a digital smash hit. The drama has amassed 1.5 billion views and is ranked as Hum TV’s most-watched 9 PM show of all time.
Jaan Nisar achieved record-breaking numbers with 21 million views in just 3 days.. Fans loved the drama’s romance, social messages, and pairing chemistry.
Kabhi Main Kabhi Tum was garnering 15–19 million views per episode on average, thanks to its love-hate romantic journey and emotional relatability.
Meem Se Mohabbat, a romantic story on Green TV, became a sensation with over 1 billion views by April 2025. Fans loved its freshness, charm, and emotional weight.
Challenging Themes Spark Two Halves of Applause and Apoplexy
Parwarish dared to present an LGBTQ+ symbol in a campus setting—conservatives called for boycotts, while moderate progressives praised its tactful representation. The program birthed a discussion on censorship and expression. On a more positive note, Pakistani dramas are reaching new audiences. Parwarish, Adhi Bewafai, and other programs represent a compelling emotional narrative that fosters identification rather than diplomatic boundaries for Indian viewers.
The year 2025 has indicated the distinct separation between some deplorable Pakistani dramas, in using tired tropes, poor production, and dull writing, and fantastic, successful ones like Judwaa, Jaan Nisar, and Meem Se Mohabbat, where fans express that they want airing, authentic stories with emotional value, production value, and depth into the themes and cultural context. If producers listen to fans, there is hope to reach the new heights Pakistani dramas once witnessed if actors, directors, and producers focus on better ideas, scripts with meaning and emotional value. Fans are there and ready; they just need a reason to watch!
